Google uses what they call a ‘system of trust’ when deciding ranking placement. The more information Google can find that causes them to trust your NAP (Name, Address, Phone Number), the more likely they are to rank your GMB listing well. A ranking algorithm takes 50 known factors into consideration. The top controllable factors include consistency of citations, quality of citations, properly optimized GMB listing, and reviews.

In short, sort of. Google allows us to specify a service area if you are in a field that travels to your customers. You will always start ranking in the city in which you are located, first. It takes more time, and trust, to start ranking further out. There are quite a number of factors that can influence this: size of your city, number of competitors in your service area, physical proximity of the searcher, etc.

Not much! During the beginning stages, we will need your assistance with a few steps. In total, we only need about an hour of your time. Once everything is setup, you can focus on running your business, while we take care of your marketing campaign. The two best things that you can do to help is to relax while we help new customers find you, and to continue to make them happy.